Why I Started Wrapped Rad
When I became a mom, I thought I was ready. I had the lists, the burp cloths, the tiny socks—check, check, check. But what I didn't see coming...
Postpartum depression...
And it hit HARD! I wasn’t just tired—I felt like a stranger to myself. I was mourning the old me while trying to hold it together for a tiny human who needed everything. In the depths of that fog, something unexpected brought a spark back: dressing Lucas in bright, comfy, joy-filled outfits. Seeing him wrapped in color, in energy, in something fun—it reminded me of who I was. It gave me purpose. It gave me light.
So I followed that spark. I started designing blankets that were bold, soft, and full of personality—just like Lucas. Wrapped Rad was my way out of the dark. A creative outlet that helped me find my joy again, and connect with other moms navigating the same storm.
This isn’t just a brand. This is my healing. My love letter to motherhood. My mission to bring back color—to our lives, our stories, and our snuggles!
Uniquely Different
Yes, our blankets are buttery-soft and rad as heck—but Wrapped Rad was never just about baby gear.
It’s about building a space. A vibe. A movement. One that says:
✨ You’re not alone.
✨ Your identity still matters.
✨ Your story—joyful, complicated, raw, or resilient—is worth honoring.
Wrapped Rad is for the parents in the thick of it. The ones navigating IVF, loss, NICU stays, anxiety, postpartum depression, and everything in between. It’s for the ones rediscovering who they are while raising tiny humans. For the moms who want to feel like themselves again—in their style, their strength, their softness.
We’re here to wrap you in more than fabric. We're here to wrap you in community, comfort, and a whole lot of boldness. This is more than a business—this is a revolution of radness and realness, created for every kind of parent, every kind of journey.